Brave New Gear is a site that focuses on bold new tech initiatives, privacy and ideas that push the boundaries toward a smarter, more sustainable future. The original site was active between 2014-2015 and started to develop a very small following - around 10,000 unique visitors per month.
My goal for this project was to redesign the UI and build an experience strategy for Brave New Gear to help kickstart the project back to life. The new design needed to be easily scalable if the site really took off.
For this project my initial research was really focused and quick. I planned to cycle back to this stage later to run more in-depth surveys and user testing. However I didn’t want to put a lot of energy on the old design itself.
I did do a quick audit of the existing site and reviewed the competitor landscape. I did some preliminary user research (surveys) to determine who visited the site, as well as the type of users that might visit the site. I also outlined the current site architecture.
Some of the initial findings:
Some basic analysis hinted at where I should focus when wireframing:
I am only at the begining of the process for Brave New Gear. Here are my next steps:
After I complete another iteration I will also update this case study to document my process, challenges, and takeaways.